1. Collecting data
We use our website to gather the following information:
- Information that is collected automatically: As soon as you visit our websites, we collect and store certain information automatically. This information includes Internet protocol addresses (IP), the type and version of browser you are using, your operating system and platform, including the uniform resource locator (URL). We store this data in a completely anonymous way.
- Information that you provide us with: Personal data you share with us in the course of contacting us or submitting an order remain completely confidential. This includes, for example, your contact data, including your name and surname, address, e-mail address, telephone number as well as your payment information, including your bank details and credit card information, invoice address.
2. Using your data
We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for delivery, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- Provide you with information or advertising relating to our products or services.
We also use your order information to contact you with marketing-related content, advertising, and promotions related to our products or services, that we think would be of interest to you. If you are an individual who is a customer and purchased from us or provided your details whilst negotiating to become a customer, our legal basis for this is our legitimate interests. Otherwise the legal basis will be your prior consent. If you are a legal entity, such as a business our legal basis is our legitimate interests.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Right to object
If you do not wish to receive further advertisement from us, you can object to such use at any time, by clicking on the unsubscribe link included in each advertisement message. Alternatively you can contact us requesting to be removed from our email list (for contact details see below).
3. Passing Your Personal Data on to Third Parties
We will never pass your data onto third parties for advertising purposes. We pass select data onto third parties to enable us to facilitate the fulfilment of your order. Only relevant data will be transferred. All data is sent using secure data transfer methods.
5. Web Analysis & Tracking
To continuously improve and optimise our service, we use Crazy Egg tracking technologies to statistically evaluate our website. We use this data to improve the functionality and user experience of our website.
When visiting this website your browser provides information that is collected and analysed. This is done using cookie technology and pixels that are included on each site. None of this data can ever be directly attributed to you.
The data collected is used to create anonymous or pseudonymized user profiles, which are the basis for web stats. The data that Crazy Egg cookies collect is not used to identify visitors to this website at any time, nor is it merged together with any personal data related to the bearer of the profile, unless the user gives its unambiguous prior consent.
Crazy Egg data collection and storage can be revoked at any time and will remain that way for the future. Please go to the following links:
Crazy Egg: https://www.crazyegg.com/opt-out
Use each of the above-mentioned methods to remove cookies. Please note that you will have to do this again if you choose to visit our website again.
The data privacy policies of Crazy Egg can be found here: https://www.crazyegg.com/privacy
6. Google Analytics
The Stem website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymization, Google will anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. On behalf of The Stem, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google.
7. Facebook Pixel
We use the “Facebook Pixel” from Facebook Inc (1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”)) on our website. This allows user behaviour to be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This enables us to measure the effectiveness of Facebook ads for statistical and market research purposes. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, which is why we are informing you, based on our knowledge of the situation. Facebook may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy https://www.facebook.com/about/privacy/. You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes. The legal basis for the use of this service is Art. 6 paragraph 1 sentence 1 letter f GDPR. You can object to the collection of your data by Facebook pixel, or to the use of your data for the purpose of displaying Facebook ads by contacting the following address: https://www.facebook.com/settings?tab=ads. Facebook is certified under the Privacy Shield Agreement and thus guarantees compliance with European data protection legislation (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
8. Protecting Your Data
We secure our website and other systems against loss, destruction, unauthorised access, modification or distribution of your data by unauthorised persons by implementing the appropriate technical and organisational measures. Furthermore, your personal data is transmitted to us in encrypted format. This applies to your order and when you log in as a customer. We use the SSL (Secure Socket Layer) coding system.
9. Right to Information and Right to Object
There is a right to information about your personal data that we store and the right to rectification, blocking and deleting your stored personal data.
You have the right to object to the use or processing of your data at any time. You have the right to revoke any consent you have previously granted us regarding the use of your personal data.
If you wish to avail yourself of your right to information and/or the right to object to the use of your personal data, or any other questions about privacy, please send us an e-mail at: firstname.lastname@example.org or contact us by post:
The Stem Gardens Ltd
Unit T10, Leyton Industrial Village,
Argall Avenue, London, E10 7QP